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New season began at Santa Anita Park on December 26. This season's opening day drew 41,000 fans, a significant increase over last year's turnout and a morale boost for the iconic venue that has been protected by National Registry of Historic Sites since 2006. In order to appeal to a younger crowd, the clubhouse space has been reconfigured, and the strictly reinforced dress code of yesteryear has been eliminated, along with the private Turf Club--now called Turf Terrace and is open to the public. The decor of the Chandelier Room has gone mid-century modern and the Directors' Room can be rented out for private parties. Gene Simmons of rock band KISS is a marketing advisor and the new management policy seems to be "anything goes." (Photos)

https://arcadiahistory.andornot.com/en/permalink/newspaper34060
Newspaper
Pasadena Star News
Date
January 5, 2015
Pages
p. A3