Gene Simmons, frontman and singer of rock group KISS, promises to work magic at Santa Anita Park race track, with ideas for using the track for nightclubs, shopping, lifestyle attractions, concerts, and other events.
Santa Anita Park opens its 76th winter/spring 2012-2013 meet with mostly sunny skies and an appearance by KISS (rock group) front man/singer Gene Simmons. On-track attendance was 27,273 this year.
Santa Anita Park's owners want rock group KISS's singer Gene Simmons for a public relations and marketing gig. Despite several changes in recent months, track owner Frank Stronach, 80, said Santa Anita Park continues to fall short of his financial expectations.