Arcadia High School Principal Martin Plourde's attempts at racial sensitivity over the school's use of an Apache mascot have not only left the mascot question unsettled, they have also incensed Los Angeles' Native American community.
Arcadia Unified School District (AUSD) operates a cable television channel to communicate with parents and the community. It broadcasts 24 hours a day, 7 days a week, within Arcadia's city boundaries on Adelphia's channel 96 (with cable-ready television) or channel 58 (with converter box). "School Matters" is a talk show produced by AUSD.