Santa Anita Park CEO, Mark Verge, resigns, after some criticism from California Horse Racing Board and a verbal altercation with trainer Bob Baffert's wife. George Haines, General Manager, is expected to run Santa Anita Park.
Santa Anita Park on Verge of new era. New Santa Anita Park Chief Executive Officer (CEO) Mark Verge will re-institute its "Free Fridays" promotion. Starting this Friday and every Friday for the rest of the meet, all fans will be given free grandstand admission and the price for hot dogs, sodas and beer will be cut to $2. Previous CEO Greg Avioli resigned earlier this month.
Santa Anita Park's new Chief Executive Officer (CEO) Mark Verge, 44, a horse owner and entrepreneur, has big plans for the race track. He wants to expand its fan base, partly by reaching out to the local Asian community and to locals who grew up attending the track during the sport's heyday. While Santa Anita Park President George Haines is still running day-to-day operations, Verge will focus on bringing in more people, including celebrities, like actor Vince Vaughn.